Brands such as Purina, HP and TBS have jumped on the photo sharing bandwagon with Palo Alto, CA-based company FilmLoop — a downloadable service allowing users to create a string of images that scroll across a computer desktop. The company offers advertisers photo ads that can appear between user-generated loops and beside photos as they are clicked. Users are able to subscribe to loops created by other photo-philes or even ones created by corporate sponsors via the FilmLoop directory – something Purina, HP and TBS have done.
According to ClickZ.com, FilmLoop is able to provide its advertisers with data such as impressions, clickthroughs and viral spread. For brands looking to do targeted campaigns, ads can be targeted by age, gender and geographic area. The company has agreements with content providers such as AutoSpies.com, iStockphoto, Photobucket.com, Twentieth Century Fox, and the World Picture Network.
