Global has moved one-hour drama The Closer to Mondays at 10 p.m., bumping Canuck sci-fi series ReGenesis to Wednesdays at 10 p.m. The move takes effect this week. The reasons behind the move? According to net spokesperson, Jackie Feig: ‘We wanted to take advantage of the growth of The Closer and air it in a better timeslot where it will benefit from the huge numbers of Prison Break.’
The net’s sales and research department had placed ReGenesis in its original Mondays at 10 p.m. slot based on preceding show, Prison Break’s target of 25-54 with a slight male skew, says Feig. However, Global has found (through BBM Canada stats) that Prison Break is skewing slightly younger and more female than anticipated. To help that flow, the net’s programming department made the switch. Feig says moving ReGenesis to Wednesdays puts it in a less competitive time period, giving the show a chance to find more viewers with The Apprentice as its lead-in.
