For clubsters too cool to make eye contact, Toronto-based BarNet Digital, a division of AiM Media Group, has installed digital video screens above bar service areas – and they’re looking for brands. Fifty screens, ranging from 19- to 42-inches, can now be found in Toronto, Montreal and Vancouver, with screens expected to double by early next year. Content partnerships currently in place for the video network include Klublife Magazine and the Fashion Design Council of Canada.
The BarNet Captive Audience Network has five custom content categories such as entertainment, interactive messaging, info, bar promos and ads. The company is also in search for sponsorship of SMS-based interactive content — trivia, flirt, gaming and website/portal opt-ins. Advertisers participating in its roll-out to date include: Alliance Atlantis, Universal Music, Fashion Cares, Motorola and Unilever’s Axe brand. The network targets 18-34s with a reach of more than 10,000 patrons per month, according to director of business development Scott Chako.
