Public service and lottery drop off the charts to be replaced by food (11.7%) and automotive (7.5%) – new entrants to the race among categories with the largest variety of TV ads last week. Meanwhile, retailer The Brick falls off the top 5 with the most variety of ads (number 3 in 2004) to be replaced by Wyeth-Ayerst this year. Check out others topping the charts, and which brands had the most new spots and new advertisers. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV commercials on the Canadian English market for the week of October 28 to November 3, 2005
Top three categories with the most new TV advertisers on the Canadian English market for the fourth week of October 2005 versus the same time period last year
Top five brands with the largest variety of TV ads on the Canadian English market for the fourth week of October 2005 versus the same time period last year
| 2004 | 2005 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | The Brick | Wyeth-Ayerst Canada |
| 4 | Wyeth-Ayerst Canada | Universal Pictures |
| 5 | General Mills | Toyota |
