Roanoke, VA-based tech firm Intellimat has introduced a new reason to look where you’re stepping. The company has just patented an inch-thick floor mat with four LCD screens that’s actually a wireless PC with full multimedia capabilities – and they’re on the lookout for Canadian distributors. Advertisers can run ads with sound on it and consumers can, well, step on it. ‘Seventy-five percent of purchase decisions are made while a customer is in the store [so the screens] can really generate significant sales lift,’ promises Debra Saunders, director of marketing. ‘And because it’s portable, it allows for flexibility.’ Though she declines to name her clients, Saunders has confirmed that she is currently shipping the screens to a major retail electronics chain in the U.S. And she’s shopping for Canadian partners now. The screens retail for approximately $10,000 U.S.