The CanadaPlus.ca network of sites – backed by the Yellow Pages Group — has added a new member to its growing family. TorontoPlus.ca offers visitors a guide to what’s going on in the T-dot. The site is comprised of event listings, location profiles, features, contests and a bi-monthly newsletter to subscribers. According to Kathryn Cox, city editor, the site saw 38,000 unique visitors in September and is anticipated to reach 150,000 uniques by the end of June 2006. TorontoPlus.ca‘s launch will be supported via ads on Yellow Pages Group properties as well as an ad campaign. Banner ads will appear on MSN Messenger next week. Media buys were handled in-house.
