AOL.ca is bringing Madonna to a PC near you, the first of many such multimedia extravaganzas. At 5 p.m. ET today, the Material Girl will perform live from London in an international album launch event – and millions of music fans will have live access by logging into www.aol.live and www.aol.qc.ca/endirect. AOL.ca hosts the performance for Network LIVE, which is a venture between AOL, XM Satellite Radio and AEG. This is the first international production and broadcast for Network LIVE since last summer’s Live 8 event. Meanwhile, MuchMusic will also broadcast the performance via mobile phone to subscribers of mobiTV.
Ryan Trotman, senior manager, portal and channel management for AOL.ca says: ‘We expect the same type of enthusiasm and viewership as we saw with the Live 8 Webcast this summer, [which] delivered above 1 million ad impressions. We’re working with our AOL counterparts globally for assets to exclusive, live and on-demand events and are ramping up our schedules now for future events.’ Sponsors for the Madonna broadcast were not named.
