DAN Media has expanded its mall food-court network of large-format, full-motion, multi-format video screens into the U.S. via a joint venture with Clear Channel Malls, a division of Clear Channel Outdoor. The network screens content from Yahoo!, including news headlines, sport, entertainment, financial information and the Yahoo! Buzz Index, in 15-minute loops with 30-second commercials. DAN Media, a division of Digital Advertising Network, will also be handling creative production for all advertising spots featured on the U.S. network. In Canada, the company has screens in 66 mall food courts and reaches more than 8.7 million consumers weekly. The new Clear Channel Digital Mall Network will be launched in 10 malls in New York and Los Angeles before expanding into 200 malls in the top 20 U.S. markets over the next two and half years.
