Montreal’s guerrilla OOH company Pixmen has announced an ongoing partnership with U.K.-based company Hypertag through an alliance with Toronto-based Urban Mobile Media. Hypertag uses a chip to allow consumers to download information, such as free ring tones, promotional codes or coupons, from ads to folks’ cell phones. The two combined will allow the consumer to download promotional info and swag (such as m-coupons) directly from the Pixmen’s screens. Meanwhile, NEWAD has announced a hook-up with mobile tech firm Lipso. The partners will jointly work on a new, youth-focused SMS campaign for Bank of Montreal’s Mosaik Mastercard product.
