The big holiday push is on with retail, toys & games and entertainment categories taking the top three spots respectively for the largest variety of TV ads during the week of November 18-24. Entertainment holds steady as the category with the most new TV ads last week, remaining at 27%, the same percentage at this time last year. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV ads on the Canadian English market for the period of November 18-24
Top three categories with the most new TV ads on the Canadian English market for the period of November 18-24, 2005 versus the same time period last year
Top five brands with the largest variety of TV ads on the Canadian English market for the period of November 18-24, 2005 versus the same time period last year
2004 | 2005 | |
1 | Procter & Gamble | Procter & Gamble |
2 | Sony Pictures | General Motors |
3 | General Motors | The Brick |
4 | Warner Bros Pictures | Sony Pictures |
5 | Daimler Chrysler | Mattel |