Top TV advertisers: Eloda ad analysis

The big holiday push is on with retail, toys & games and entertainment categories taking the top three spots respectively for the largest variety of TV ads during the week of November 18-24. Entertainment holds steady as the category with the most new TV ads last week, remaining at 27%, the same percentage at this time last year. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

The big holiday push is on with retail, toys & games and entertainment categories taking the top three spots respectively for the largest variety of TV ads during the week of November 18-24. Entertainment holds steady as the category with the most new TV ads last week, remaining at 27%, the same percentage at this time last year. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

http://www.eloda.com

Categories with the largest variety of TV ads on the Canadian English market for the period of November 18-24

Top three categories with the most new TV ads on the Canadian English market for the period of November 18-24, 2005 versus the same time period last year

Top five brands with the largest variety of TV ads on the Canadian English market for the period of November 18-24, 2005 versus the same time period last year

  2004 2005
1 Procter & Gamble Procter & Gamble
2 Sony Pictures General Motors
3 General Motors The Brick
4 Warner Bros Pictures Sony Pictures
5 Daimler Chrysler Mattel