The following research is the first in a new weekly series for MIC that looks at radio ad volume by category and brand, gathered through Vancouver-based Media Monitors’ audio fingerprinting tool. This week, in the Toronto market, Telus Mobility’s ad spots had the most airplay, followed by retailer Canadian Tire. It’s a different story by category, however, with the most advertisers coming out of the car and light trucks dealer categories. Restaurants and live theatre categories followed in the number two and three positions, respectively. Check out others topping the radio charts by category and brand in the Toronto market for the week of November 20-26.
Top radio advertisers: Media Monitors ad analysis
The following research is the first in a new weekly series for MIC that looks at radio ad volume by category and brand, gathered through Vancouver-based Media Monitors' audio fingerprinting tool. This week, in the Toronto market, Telus Mobility's ad spots had the most airplay, followed by retailer Canadian Tire. It's a different story by category, however, with the most advertisers coming out of the car and light trucks dealer categories. Restaurants and live theatre categories followed in the number two and three positions, respectively. Check out others topping the radio charts by category and brand in the Toronto market for the week of November 20-26.
http://www.mediamonitors.com
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