Pattison billboards are aglow for Rogers Wireless in an effort to promo the company’s I-Tunes enabled mobile offering. Specially-created electroluminescent posters use electrically-charged paper to illuminate different parts of the creative in a pre-established sequence. The technology, from Toronto-based Flashtech, creates the illusion of motion and provides a brightness comparable to a neon sign without the bulk. The billboards will appear in Toronto, Vancouver, Calgary, Edmonton and Ottawa. Publicis Canada did the creative and MBS did the media buy.
