Adidas kicks into high gear with FIFA coverage

Adidas has announced its purchase of the exclusive rights to the 2006 FIFA World Cup TV coverage on Rogers Sportsnet, TSN and CTV. Brokered by Toronto based Carat Canada, Adidas is giving Canadians the chance to watch every second of World Cup action for the first time. Adidas commercials will air repeatedly from June 9 to July 9 during prime time games. The nets will air a total of 63 tournament games, including the final gold medal match on CTV.