Looks like brands can’t wait ’til you get home to watch TV. Dutch-based Royal Philips Electronics is planning on bringing their TV-on-cellular chipset to North America sometime in 2006. Philips has partnered up with Canonsburg, Pennsylvania-based Crown Castle Mobile Media to provide content. While no content has yet been announced, the company hopes the chipset will do as well in North America as it does in Japan, where there are more commuters and greater penetration of the chipset already.
Automaker Jeep has announced it will be launching its own branded mobile phone channel. The channel will continuously loop four episodes of The Mudds, mobisodes about a family who drive a Jeep Commander. Half a million subscribers to the American carriers Cingular, Sprint and Alltel will have access to the Jeep content. Jeep will also run ads on 18 of the 24 available MobiTV cell phone channels.
Meanwhile, Kansas City, KS-based Sprint is offering the option to download full-length movies. MSpot will provide unlimited service for a monthly rate of $6.95 for Sprint users. The company will announce seven new movies a week, starting with its initial line-up including One-Eyed Jacks, Angel and the Badman and Night of the Living Dead.
