P&G hangs on to the number one spot as the top brand with the largest variety of TV ads for the week of December 9-15. This year’s second runner up is toy maker Hasbro, with last year’s silver medal going to Warner Bros. Pictures. The holiday push remains strong with top categories retail, entertainment and entertainment equipment nabbing the top three spots respectively. Meanwhile, this year, automotive, entertainment and public service each share the number one spot at 13% in the race for most new TV advertisers last week. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV commercials on the Canadian English market for the period of December 9-15
Top three categories with the most new TV advertisers on the Canadian English market for the period of December 9-15, 2005 versus the same time period last year
Top five brands with the largest variety of TV ads on the Canadian English market for the period of December 9-15, 2005 versus the same time period last year
| 2004 | 2005 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Warner Bros Pictures | Hasbro |
| 3 | Twentieth Century Fox | Universal Pictures |
| 4 | Wyeth-Ayerst Canada | Wyeth-Ayerst Canada |
| 5 | Universal Pictures | The Brick |
