Molson Canada unleashes angels on tap

Molson Canada's doing their part to keep drunken revelers off the streets. From December 21 until Christmas Eve, the company has enlisted help from above in a responsible use campaign branded the Molson Angels on Tap. Promo teams dressed in white, Pixmen in tow, are touring select bars in Halifax, Moncton, Montreal and Calgary handing out taxi vouchers and swag while reminding people to be responsible this holiday season. 'Our promo teams will be asking people if they have planned a way to get home,' explains Marie-Hélène Legacé, PR Manager at Molson Canada. 'This is our way of driving home the message of planning ahead and being responsible.' The campaign (and accompanying creative) was developed by Montreal-based promo agency @Complices Communication. Zoom Media ads in Quebec-area resto-bars will also bear the Molson Angels on Tap creative. Media buys were done by St-Jacques Vallée, Young & Rubicam.
By Staff 
December 22, 2005

Molson Canada’s doing their part to keep drunken revelers off the streets. From December 21 until Christmas Eve, the company has enlisted help from above in a responsible use campaign branded the Molson Angels on Tap. Promo teams dressed in white, Pixmen in tow, are touring select bars in Halifax, Moncton, Montreal and Calgary handing out taxi vouchers and swag while reminding people to be responsible this holiday season. ‘Our promo teams will be asking people if they have planned a way to get home,’ explains Marie-Hélène Legacé, PR Manager at Molson Canada. ‘This is our way of driving home the message of planning ahead and being responsible.’ The campaign (and accompanying creative) was developed by Montreal-based promo agency @Complices Communication. Zoom Media ads in Quebec-area resto-bars will also bear the Molson Angels on Tap creative. Media buys were done by St-Jacques Vallée, Young & Rubicam.