Top TV advertisers: Eloda ad analysis

Retail continues its big push to clear out merchandise, nabbing the number one spot for category with the largest variety of TV commercials last week. Entertainment and drugs take the number two and three posts, respectively. New to the chart are TV network ads (media: television), tying with food for last place at 4.9%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

Retail continues its big push to clear out merchandise, nabbing the number one spot for category with the largest variety of TV commercials last week. Entertainment and drugs take the number two and three posts, respectively. New to the chart are TV network ads (media: television), tying with food for last place at 4.9%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

http://www.eloda.com

Categories with the largest variety of TV commercials on the Canadian English market for the period of December 23-29, 2005

Top three categories with the most new TV advertisers on the Canadian English market for the period of December 23-29, 2005 versus the same time period last year

Top five brands with the largest variety of TV ads on the Canadian English market for the period of December 23-29, 2005 versus the same time period last year

  2004 2005
1 Procter & Gamble Procter & Gamble
2 The Brick
Wyeth-Ayerst Canada
Wyeth-Ayerst Canada
3 Kimberly-Clark
Daimler Chrysler
The Brick
4 Ford Kimberly-Clark
5 Bell Canada McCain
Universal Pictures
Alliance Atlantis Vivafilm