Family Net debuts two; seeks brand sponsors for online and events properties

Family Channel is set to turn preschoolers into baby Einsteins. New preschool series Disney's Little Einsteins will preview on Saturday, Feb. 11 at 6 p.m. before it drops into its regular timeslot - weekdays at 8:45 a.m., beginning February 13. The show takes little viewers on fun, musical missions using 2D animated characters. On Friday, March 17 at 6:30 p.m., the net will intro Life with Derek, a weekly 13-episode, half-hour live-action comedy targeted at 8-14s. Manager of communications Marcia Andreychuk says production on season two is about to start. 'A great opportunity for brands to be attached to Family are [via] our off-network sponsorship opportunities [such as] Spring Break Out and Summer Chill. Last year's Spring Break Out promo involved a cross-Canada mall tour (sponsored by Nintendo). [On our last] Summer Chill (sponsored by Kisko and Mattel) we sent a Family-branded ice cream truck across Canada, giving away freezies and 'tester' water toys for games of water tag at each stop,' she says. Andreychuk also says that brands can align themselves with specific series to co-brand games or microsites. She says that past contests on family.ca have yielded more than 100,000 online entries. The site boasts one million uniques per month.
By Staff 
January 5, 2006

Family Channel is set to turn preschoolers into baby Einsteins. New preschool series Disney’s Little Einsteins will preview on Saturday, Feb. 11 at 6 p.m. before it drops into its regular timeslot – weekdays at 8:45 a.m., beginning February 13. The show takes little viewers on fun, musical missions using 2D animated characters. On Friday, March 17 at 6:30 p.m., the net will intro Life with Derek, a weekly 13-episode, half-hour live-action comedy targeted at 8-14s. Manager of communications Marcia Andreychuk says production on season two is about to start. ‘A great opportunity for brands to be attached to Family are [via] our off-network sponsorship opportunities [such as] Spring Break Out and Summer Chill. Last year’s Spring Break Out promo involved a cross-Canada mall tour (sponsored by Nintendo). [On our last] Summer Chill (sponsored by Kisko and Mattel) we sent a Family-branded ice cream truck across Canada, giving away freezies and ‘tester’ water toys for games of water tag at each stop,’ she says. Andreychuk also says that brands can align themselves with specific series to co-brand games or microsites. She says that past contests on family.ca have yielded more than 100,000 online entries. The site boasts one million uniques per month.