Canuck series seeks product placement

Production began this week on a new Showcase series, Rent-A-Goalie, which will be airing eight eps in the fall. The prime-time comedy revolves around a hockey-crazed romantic operating a rent-a-goalie service out of a family-owned coffee shop in Toronto's Little Italy. Some product placement has already begun, featuring the likes of Coca-Cola's Powerade, Purolator and Humpty Dumpty but there are still slots available. Production continues until mid-February.