E-commerce site LiveDeal.ca, a joint venture with Torstar and its online arm Torstar Digital, launched yesterday. The site, which connects buyers and sellers regionally, will be accessible via Torstar titles The Toronto Star, the Hamilton Spectator, The Record and the Guelph Mercury‘s online classifieds and via livedeal.ca.
‘We’re leveraging our partners on the Torstar side in terms of online ads and partnerships,’ adds Simon Jennings, GM of LiveDeal. He says the company is also open to speaking with potential brands around page sponsorships, adding that users to the site will bring ‘tremendous local knowledge. A local business’ ads can be delivered via geo-targeting as the site is highly-targetable.’ LiveDeal’s American counterpart (livedeal.com) boasts to be among the top 10 ranked in unique visitors, according to comScore Media Metrix.
