CBC to air new hockey series

Which community best embodies the spirit of hockey? That's the challenge posed by Kraft and CBC in a new series entitled Kraft Hockeyville. The series, which debuts March 29, aims to have communities across the country compete to win the title of 'Hockeyville.' Brands are getting in on the action, too. The Home Depot is kicking in 25k in upgrades to the winning community's hockey arena as part of the grand prize package that also includes an NHL exhibition game and 10k in hockey equipment donated by Sports Maska. Communities are invited to enter in the competition via cbc.ca/hockeyville. Each episode will air highlights from entrants and community challenges interspersed with quirky hockey factoids. Media buys were handled by Starcom Mediavest (for Kraft) and Initiative Media (for The Home Depot). The show's timeslot has yet to be disclosed.
By Staff 
January 19, 2006

Which community best embodies the spirit of hockey? That’s the challenge posed by Kraft and CBC in a new series entitled Kraft Hockeyville. The series, which debuts March 29, aims to have communities across the country compete to win the title of ‘Hockeyville.’ Brands are getting in on the action, too. The Home Depot is kicking in 25k in upgrades to the winning community’s hockey arena as part of the grand prize package that also includes an NHL exhibition game and 10k in hockey equipment donated by Sports Maska. Communities are invited to enter in the competition via cbc.ca/hockeyville. Each episode will air highlights from entrants and community challenges interspersed with quirky hockey factoids. Media buys were handled by Starcom Mediavest (for Kraft) and Initiative Media (for The Home Depot). The show’s timeslot has yet to be disclosed.