UPN and WB to merge forming new network

CBS' UPN net and Time Warner's WB have announced plans to merge today, paving the way for a new net called The CW Network. The new net will launch in the fall and is a joint partnership between Warner Bros. (a Time-Warner unit) and CBS. CW is aiming for 30 hours of weekly programming aimed at the 18-34 set. The new CW net will be carried on Tribune's station network, allowing for CW coverage in 48% of the U.S. The CW's senior staff will be comprised of execs from both WB and UPN.
By Staff 
January 24, 2006

CBS’ UPN net and Time Warner’s WB have announced plans to merge today, paving the way for a new net called The CW Network. The new net will launch in the fall and is a joint partnership between Warner Bros. (a Time-Warner unit) and CBS. CW is aiming for 30 hours of weekly programming aimed at the 18-34 set. The new CW net will be carried on Tribune’s station network, allowing for CW coverage in 48% of the U.S. The CW’s senior staff will be comprised of execs from both WB and UPN.