In 2005, only one category came out on top in the competition for category with the most new TV ads during the week of Jan. 13-19 — financial and insurance services took the whole pie at 100%. This year, other categories staked their claim and financial and insurance services took a big tumble. At number one last week was entertainment (at 23%), followed by financial and insurance services (at 15%), with building products at third place (at 8%). Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV commercials on the Canadian English market for the period of January 13 to January 19, 2006
Top three categories with the most new TV advertisers on the Canadian English market for period of January 13 to January 19, 2006 versus the same time period last year
Top five brands with the largest variety of TV ads on the Canadian English market for the period of January 13 to January 19, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | L’Oreal Consumer Products | Wyeth-Ayerst Canada |
| 3 | General Motors | General Motors |
| 4 | Wyeth-Ayerst Canada | L’Oreal Consumer Products |
| 5 | Sony Pictures | Alliance Atlantis Vivafilm |
