Last week saw a cluster of categories huddling at the number two spot in the top three categories with the most new TV advertisers. All tied at number two (at 12%) are automotive, public service, retail and travel and transportation. Claiming gold is entertainment at 18%. Over the same time period, Jan.20-26, last year’s gold went to drug products at a whopping 43%, followed by entertainment at 29%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV commercials on the Canadian English market for the period of January 20-26, 2006
Top three categories with the most new TV advertisers on the Canadian English market for period of January 20-26, 2006 versus the same time period last year
Top 5 brands with the largest variety of TV ads on the Canadian English market for the period of January 20 to January 26, 2006 versus the same time period last year.
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Sony Pictures | Wyeth-Ayerst Canada |
| 3 | Can West Global Communications | General Motors |
| 4 | Wyeth-Ayerst Canada | McCain |
| 5 | L’Oreal Consumer Products | L’Oreal Consumer Products |
