New to the Eloda analysis feature this week is a comparison between the English and the French market in the top three categories with the most new advertisers. For the week of Jan. 27-Feb. 2, the English market saw the financial and insurance services category take the number one spot at 21% followed by restaurants at 16%. The French must make entertainment their priority as that category takes the top spot (at 27%) in the same time period. Categories schooling, and travel and transportation both take the number two spot at 18%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV ads on the English market for Jan.27-Feb. 2, 2006
Top three categories with the most new TV ads in the English versus the French markets for Jan.27-Feb. 2, 2006
Top five brands with the largest variety of TV ads in the English market for Jan.27-Feb. 2, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Sony Pictures | The Brick |
| 3 | General Motors | Sony Pictures |
| 4 | CanWest Global Communications | General Motors |
| 5 | L’Oreal Consumer Products | Kraft |
