The World Fishing Network (WFN) has announced a marketing partnership with Canadian fishing icon Bob Izumi. Izumi will serve as the net’s spokesperson and will be the focal point of WFN’s marketing and promotions. According to Chris Doyle, VP of marketing at the net, a national consumer promotion leveraging the new partnership is on tap to launch in spring of 2006, just in time for fishing season. The net targets men 18-49.
WFN hooks a partnership with Izumi
The World Fishing Network (WFN) has announced a marketing partnership with Canadian fishing icon Bob Izumi. Izumi will serve as the net's spokesperson and will be the focal point of WFN's marketing and promotions. According to Chris Doyle, VP of marketing at the net, a national consumer promotion leveraging the new partnership is on tap to launch in spring of 2006, just in time for fishing season. The net targets men 18-49.
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