Couples are getting the makeover treatment at 2 Magazine and brands are invited to come along. The mag’s spring issue, slated to hit the stands in March, features products from primary sponsors Club Med, Crest Whitestrips Premium Plus, Redken and Biotherm. ‘The themes are driven by the location, the season, the primary sponsors, and our readers’ interest in certain lifestyle topics. Our readers have a high interest in travel, so the spring 2006 makeover [included] a travel experience to Club Med in Turks & Caicos,’ says Diane Hall, publisher of 2. Hall says that the mag is currently searching for brand sponsors for its summer installment, which will feature a city versus country theme, complete with road trip, a spa weekend and city nightlife, ‘providing opportunities for a Canadian resort destination, car brand, oral care, hair, beauty, fashion, sportswear, bottled water, luggage, petrol, etc.’ She adds that 2 is also investigating a first-time homebuyer’s theme. Costs for sponsorship range from $2,500 to $25,000 and the mag guarantees category exclusivity. 2 targets urban couples aged 25-34 with a household income of nearly $90k. Sponsorship deadline for the summer issue is March 31.
