Entertainment remains a strong category with the most new advertisers in French markets (38%) and second most in English markets (19%) behind the public service category (26%). P&G and General Motors kept their hold on the number one and two spots when comparing brands with the largest variety of TV ads for Feb. 17 to 23 versus the same time last year. In English Canada, the top three categories with the largest variety of spots in rotation were entertainment (14.5%), retail (13.1%), and public service (9.7%). Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top three categories with the most new TV advertisers on the Canadian English market versus the French market for February 17 to February 23, 2006
Categories with the largest variety of TV commercials on the Canadian English market for the period of February 17 to February 23, 2006
Top 5 brands with the largest variety of TV ads on the Canadian English market for the period of February 17 to February 23, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | Can West Global Communications | Alliance Atlantis Vivafilm |
| 4 | Daimler Chrysler | Wyeth-Ayerst Canada |
| 5 | Warner Bros Pictures | The Brick |
