Toyota short debuts on Oscars

Toyota Canada will be launching its all-new 2007 Toyota Camry during the broadcast of The 78th Annual Academy Awards, Sunday on CTV. The two-minute feature commercial - What You Want Is What You Need - will be unveiled during ET's pre-Oscar show at 8 p.m. and then will run once only in Canada inside the Academy Awards broadcast. The mega-spot created by Saatchi & Saatchi will be retooled into a 60-second version and along with two new 30-seconds will air on CTV through May.
By Staff 
February 28, 2006

Toyota Canada will be launching its all-new 2007 Toyota Camry during the broadcast of The 78th Annual Academy Awards, Sunday on CTV. The two-minute feature commercial – What You Want Is What You Need – will be unveiled during ET’s pre-Oscar show at 8 p.m. and then will run once only in Canada inside the Academy Awards broadcast. The mega-spot created by Saatchi & Saatchi will be retooled into a 60-second version and along with two new 30-seconds will air on CTV through May.