MTV will be going live March 21 at 6 p.m. ET. Kicking off the new net is its flagship Canadian talk series MTV Live. MTV is a Canadian-led partnership between CTV and MTV. Taking a dynamic and interactive approach (pushing for cell phone content and downloadable programs on its website), MTV will emphasize lifestyle, talk and docs with 71% Canadian programming promised in prime. The net will be Canadian programmed and managed and combine locally produced fare with globally shared programming. MTV will make more content announcements shortly. CTV (MTV’s parent here) also plans to run MTV shows on its network.
MTV set to launch March 21
MTV will be going live March 21 at 6 p.m. ET. Kicking off the new net is its flagship Canadian talk series MTV Live. MTV is a Canadian-led partnership between CTV and MTV. Taking a dynamic and interactive approach (pushing for cell phone content and downloadable programs on its website), MTV will emphasize lifestyle, talk and docs with 71% Canadian programming promised in prime. The net will be Canadian programmed and managed and combine locally produced fare with globally shared programming. MTV will make more content announcements shortly. CTV (MTV's parent here) also plans to run MTV shows on its network.
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