Global Television has confirmed it is ordering a 13-episode second season of the young adult drama Falcon Beach. The series, which only premiered on Jan. 5, has a significant product integration deal with Pontiac, although the automaker hasn’t signed on yet for season two, says Barbara Williams, SVP of programming and production for CanWest MediaWorks. But, she says: ‘Sponsors have been delighted with [the program]. Many are interested in talking to us about it.’
Williams says Global made the renewal call early because the show ‘launched strongly out of the gate’ (the first episode scored 576,000 viewers in its 8 p.m. timeslot, according to BBM) and ‘we’re very satisfied with where it is at this point.’ There is also the practical consideration of a show that shoots in summer in Winnipeg, she says, citing the short shooting window and the need for a strong pre-production period.
Opportunities are available for product placement, integration and promotions for season two. Williams says it’s important to stay committed to and help a homegrown show. Falcon Beach‘s core demo is females 18-34. Production begins this summer.
