How would you like to assess the impact of your next OOH campaign without leaving your chair? That’s all possible with Outdoor DRiVE Pro (outdoordrive.com) from Alpha MediaWorks (alphamw.com) of New York, an upgraded, 3-D modeling version of the Outdoor Drive software it created for the Outdoor Advertising Association of America (OAAA) last year.
The program is a virtual environment that enables users to input planned outdoor advertising into a module and view the art as if in the driver’s seat. Creative designs can be previewed and evaluated through a variety of simulated environments and readability can be judged using distance milestones. Some of its other benefits include ability to input multiple designs; view multiple outdoor media formats simultaneously; save and email simulations; and choose driving environments – urban commercial or residential, suburban, country, day or night.
