The retail and entertainment categories are in a dead heat – at 13.3% and 13.0%, respectively — in categories with the largest variety of TV ads on the English market for March 3-9. Such is also the case for the entertainment equipment and food categories, with 8.5% for the former and 8.2% for the latter. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV commercials on the Canadian English market for March 3-9, 2006
Top three categories with the most new TV advertisers on the Canadian English versus the French for March 3-9, 2006
Top five brands with the largest variety of TV ads on the Canadian English market for March 3-9, 2006
2005 | 2006 | |
1 | Procter & Gamble | Procter & Gamble |
2 | General Motors | General Motors |
3 | Daimler Chrysler | The Brick |
4 | Kraft | Bell Globemedia |
5 | Walt Disney Pictures | Johnson & Johnson |