Retail begins its big spring push: Top TV ads – Eloda analysis for March 10-16, 2006

Retail pushed past entertainment last week to the number one spot in the race for the category with the largest variety of TV ads on the Canadian English market for March 10-16. The top category came in at 17%, with entertainment hurrying along at 13%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

Retail pushed past entertainment last week to the number one spot in the race for the category with the largest variety of TV ads on the Canadian English market for March 10-16. The top category came in at 17%, with entertainment hurrying along at 13%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

http://www.eloda.com

Categories with the largest variety of TV commercials on the Canadian English market for the period of March 10-16, 2006

Top three categories with the most new TV advertisers on the Canadian English market for the period of March 10-16, 2006

Top five brands with the largest variety of TV ads on the Canadian English market for the period of March 10-16, 2006 versus the same time period last year

  2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 Kraft The Brick
4 Daimler Chrysler Kraft
5 Nestle Wyeth-Ayerst Canada