Seems advertisers in the public service category are doing most of the spending this year – or at least, last week. Public service nabbed the top spot at 33% for the period of March 17-23, 2006, up 8% from last year during the same time period. Entertainment hangs on to the number two spot, at 25%, in a year over year comparison, with 2006 numbers matching 2005 numbers. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top three categories with the most new TV advertisers on the Canadian English market for March 17-23, 2006 versus the same time period last year
Categories with the largest variety of TV ads on the Canadian English market for the period of March 17-23, 2006
Top five brands with the largest variety of TV ads on the Canadian English market for the period of March 17-23, 2006
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | Daimler Chrysler | The Brick |
| 4 | Alliance Atlantis Vivafilm | McCain |
| 5 | Tim Hortons | Kraft |
