OOH company GO Mobile Media is poised to send its ad-toting trucks out in May, as part of a tourist targeted program entitled GO T.O. The company has four vehicles that boast the ability to scroll billboards, project video on three screens, and a glass ‘fishbowl’ showroom on its flatbed. CEO William Kozma says that his company’s trucks are WI-FI ready. ‘As soon as Wi-FI is ready [in the GTA], we can have internet access to the vehicle. Consumers can get a wireless mouse and surf the net on the spot.’
Toronto-based GO Mobile Media first unleashed its bright green trucks in the U.S. as a testing ground in areas such as Seattle, San Diego and Phoenix and has done a national campaign for Ikea south of the border. Rates for campaigns range from $5000 up to $25,000, with production costs extra.
