Time magazine’s ultra-luxe Style& Design mag has come to Canada. The spring edition launched quietly in late March as a smaller, 28-pager bundled with the magazine, says Kris Menon, director of marketing. The fall issue, however, will herald the title’s true debut. ‘It will launch in September as a standalone going to our top subscribers only. Our hope is that it will launch in the middle of the Toronto International Film Festival.’
Two editions are planned for its first year in Canada and Style & Design‘s spring and fall editions both carry a circulation of 90,000 and is geo-targeted to go to folks with a personal annual income greater than 75k. Additional copies will be distributed via select Chanel stores, at Audi dealerships and at the magazine’s sponsored events throughout the year. Menon adds that fall launch event plans for Style & Design are ‘quite big. We’re looking for key sponsor and advertiser support from luxury brands in the categories that make sense such as apparel, jewelry and cosmetics. Our goal is six key brands to partner with.’ He says the magazine is moving toward an overall integrated platform, extending the Time brand beyond print to live, exclusive events. ‘We’ll have celebrities [during film festival events] wearing jewelry [from our partners], or Audi as the official chauffeur for all our events. We want to build multiple touchpoints for our brand and partners.’ Time’s Style & Design carries a full-page ad rate of $15,960.
