The retail and entertainment categories are at a dead heat last week in the race for category with the largest variety of TV ads for the week of March 31 to April 6. Retail pulled in 16% of the pie, while entertainment followed closely behind at 15%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV commercials on the Canadian English market for the period of March 31 to April 6, 2006
Top three categories with the most new TV advertisers on the Canadian English market for period of March 31 to April 6, 2006 versus the same period last year
Top ten advertisers with the largest variety of TV ads on the Canadian English market for the period of March 31 to April 6, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | Daimler Chrysler | Alliance Atlantis Vivafilm |
| 4 | Toyota | Kraft |
| 5 | Nestle | Reckitt Benckiser |
| 6 | The Brick | L’Oreal Consumer Products |
| 7 | L’Oreal Consumer Products | Walt Disney Pictures |
| 8 | Kraft | Bell Globemedia |
| 9 | Alliance Atlantis Vivafilm | Ford |
| 10 | CanWest Global Communications | Wyeth-Ayerst Canada |
