Edmonton will boast a city magazine of its own in mid-August. Odvod Publishing, producers of Calgary’s Avenue magazine, will produce an Edmonton version boasting the same name. Publisher Orville Chubb says planned circulation is at 30,000 and copies will be distributed as an insert in the National Post, as well ‘as a free pickup throughout the city.’ Avenue will publish six times a year and Chubb says their goal is to increase frequency once they’ve determined advertisers’ and readers’ level of interest. The new mag targets 35-55 stylish urbanites and will likely net a slightly female skew. A full-colour ad page costs $3108.
