Onestop Media and Decode Entertainment (both of Toronto) are bringing programming to the TTC’s digital screens. The 15-second animated shorts, entitled Dudson began airing this week on the Better Way’s digital media net. The series follows the adventures of a cab driver named, yup, Dudson. Ninety episodes – sans audio – are on order and Ian Gadsby, VP, programming and operations for Onestop hopes this will pave the way for more content created specifically for this medium. Gadsby says: ‘Eventually, this [content] could work with brands. On the network, we are always looking for more content opportunities.’ More properties are in development, he adds, though these are dependent on funding and the right producers. Dudson is suitable for all ages, and airs daily with new episodes introduced each week.
Animated short debuts on Onestop’s digital media network
Onestop Media and Decode Entertainment (both of Toronto) are bringing programming to the TTC's digital screens. The 15-second animated shorts, entitled Dudson began airing this week on the Better Way's digital media net. The series follows the adventures of a cab driver named, yup, Dudson. Ninety episodes - sans audio - are on order and Ian Gadsby, VP, programming and operations for Onestop hopes this will pave the way for more content created specifically for this medium. Gadsby says: 'Eventually, this [content] could work with brands. On the network, we are always looking for more content opportunities.' More properties are in development, he adds, though these are dependent on funding and the right producers. Dudson is suitable for all ages, and airs daily with new episodes introduced each week.
Related Articles
-
COMMB announces promotions ahead of Roadmap RF launch -
The Globe goes big on OOH and Reddit to tackle misinformation -
Starbucks launches its largest-ever national campaign in Canada -
Warrior hockey campaign chasing cultural relevance over impressions -
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
