Last week, English Canada had entertainment as the top category. This week, it’s public service at 25%. Atonement perhaps? The French are making up for lost time with the entertainment category trumping all things at 33%, with alcohol and building products equal at 11% apiece. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top three categories with the most new TV advertisers on the Canadian English market versus the French market for April 28 to May 4, 2006
Categories with the largest variety of TV commercials on the Canadian English market for the period of April 28 to May 4, 2006
Top 10 advertisers with the largest variety of TV ads on the Canadian English market for the period of April 28 to May 04, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | General Motors | Procter & Gamble |
| 2 | Procter & Gamble | General Motors |
| 3 | Kraft | L’Oreal Consumer Products |
| 4 | L’Oreal Consumer Products | Paramount Pictures |
| 5 | Nissan | Kraft |
| 6 | Daimler Chrysler | The Brick |
| 7 | CanWest Global Communications | Unilever |
| 8 | Johnson & Johnson | Pfizer |
| 9 | The Brick | McCain |
| 10 | Twentieth Century Fox | Toyota |
