Softlips is using prom season to target prom queens shopping at Fairweather. Vaughan, Ont.-based SitesMedia, which owns a network of ad faces in retail fitting rooms across Canada, will host creative for the month-long campaign in the chain’s fitting rooms. Fedele Naccarato, GM at SitesMedia, says the Softlips spot will be on 182 of his 10,000 ad faces nationally. ‘This is a great vehicle for this brand.’ Ffig Communications, created the Softlips campaign with media buys by Gaggi Media, both of Toronto.
MIC’s K.I.S.S. pick of the week: Softlips campaign targets prom queens
Softlips is using prom season to target prom queens shopping at Fairweather. Vaughan, Ont.-based SitesMedia, which owns a network of ad faces in retail fitting rooms across Canada, will host creative for the month-long campaign in the chain's fitting rooms. Fedele Naccarato, GM at SitesMedia, says the Softlips spot will be on 182 of his 10,000 ad faces nationally. 'This is a great vehicle for this brand.' Ffig Communications, created the Softlips campaign with media buys by Gaggi Media, both of Toronto.
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