Habbo gets gamin’ with Super Mario Bros. integration

Interactive tween environment Habbo Hotel is getting its game on today with the integration of the revamped Super Mario Bros. video game. Habbo has created a two-part branded maze for inhabitants to join in the game. The mission? To rescue the princess and win a prize pack consisting of a Nintendo DS Lite system and the new Super Mario Bros. The deal, brokered by Starcom Mediavest in Toronto and CHUM Interactive, marks the first time that a video game has been integrated within the online environment. And in addition to the game within, a virtual picnic area, branded the New Super Mario Bros. Garden boasts an online billboard that links to the game site. The integration will be in place for the next two weeks.