Garden products is the big push this year – Eloda ad analysis for May 12-18, 2006

In a year-over-year comparison in English Canada, garden products were tops May 12-18, coming in at 25% in the category with the most spots on rotation. During the same week a year ago, it was entertainment at 25%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

In a year-over-year comparison in English Canada, garden products were tops May 12-18, coming in at 25% in the category with the most spots on rotation. During the same week a year ago, it was entertainment at 25%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

http://www.eloda.com

Top three categories with the most new TV advertisers on the Canadian English market for period of May 12 to May 18, 2006 versus the previous year

Categories with the largest variety of TV commercials on the Canadian English market for the period of May 12 to May 18, 2006

Top 10 advertisers with the largest variety of TV ads on the Canadian English market for the period of May 12 to May 18, 2006 versus the same time period last year

2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 Daimler Chrysler L’Oreal Consumer Products
4 Kraft Sony Pictures
5 Reckitt Benckiser Kraft
6 CanWest Global Communications The Brick
7 L’Oreal Consumer Products Reckitt Benckiser
8 The Brick McCain
9 Universal Pictures Wyeth-Ayerst Canada
10 Nissan Kartz Group