In a year-over-year comparison in English Canada, garden products were tops May 12-18, coming in at 25% in the category with the most spots on rotation. During the same week a year ago, it was entertainment at 25%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top three categories with the most new TV advertisers on the Canadian English market for period of May 12 to May 18, 2006 versus the previous year
Categories with the largest variety of TV commercials on the Canadian English market for the period of May 12 to May 18, 2006
Top 10 advertisers with the largest variety of TV ads on the Canadian English market for the period of May 12 to May 18, 2006 versus the same time period last year
2005 | 2006 | |
1 | Procter & Gamble | Procter & Gamble |
2 | General Motors | General Motors |
3 | Daimler Chrysler | L’Oreal Consumer Products |
4 | Kraft | Sony Pictures |
5 | Reckitt Benckiser | Kraft |
6 | CanWest Global Communications | The Brick |
7 | L’Oreal Consumer Products | Reckitt Benckiser |
8 | The Brick | McCain |
9 | Universal Pictures | Wyeth-Ayerst Canada |
10 | Nissan | Kartz Group |