Esso has launched an OOH campaign in Montreal that takes a bathing mannequin on the road. The 20-week promotion is an awareness campaign for Esso’s Marché Express, the ‘get it all here’ mini-mart attached to the gas stations. Toronto-based Motomedia designed a vehicle complete with a plexiglass-enclosed bathing dummy, samples of products available at Marché Express and a bubble machine. The commuter campaign plays on the notion that with so many products available, you can live at the Marché Express. DDB Canada handled creative, with media buys by OMD.
Esso takes a bathing mannequin ‘On the Run’ in Montreal
Esso has launched an OOH campaign in Montreal that takes a bathing mannequin on the road. The 20-week promotion is an awareness campaign for Esso's Marché Express, the 'get it all here' mini-mart attached to the gas stations. Toronto-based Motomedia designed a vehicle complete with a plexiglass-enclosed bathing dummy, samples of products available at Marché Express and a bubble machine. The commuter campaign plays on the notion that with so many products available, you can live at the Marché Express. DDB Canada handled creative, with media buys by OMD.
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