NADbank released product and lifestyle data last week as part of their 2005 study, a portion of which detailed media preferences. Overall, consumers say they do not see large changes in the time they spend with various media – with the exception of the Internet. NADbank reports that the use of the net is growing in terms of incidence and the type of tasks done online. Other key findings include:
· 45% of respondents report spending more time online this year, while 17% say they spend less time
· 33% say they spend less time with magazines versus 15% who claim they spend more time with the medium
· Another 27% report spending less time with newspapers versus 14% who claim the opposite
· MP3 players entered the NADbank poll this year; 18% of respondents claim to own one and another 8% say they plan to buy one this year
The 2005 NADbank study polled 25,500 adults 18+ in 19 urban markets across Canada. Other sections of the report detail retail shopping habits, product usage and other lifestyle characteristics.
