In a year-over-year comparison in English Canada, Procter & Gamble and General Motors continued to hold the first and second places respectively. Meanwhile, the top categories with the most new TV advertisers on the Canadian English market are entertainment at 29% and in the French market retail at 25%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top three categories with the most new TV advertisers on the Canadian English market for period of May 19 to May 25, 2006 versus the French market for the same period
Categories with the largest variety of TV commercials on the Canadian English market for the period of May 19 to May 25, 2006
Top 10 advertisers with the largest variety of TV ads on the Canadian English market for the period of May 19 to May 25, 2006 versus the same time period last year
2005 | 2006 | |
1 | Procter & Gamble | Procter & Gamble |
2 | General Motors | General Motors |
3 | Daimler Chrysler | Kraft |
4 | CanWest Global Communications | L’Oreal Consumer Products |
5 | Warner Bros Pictures | Reckitt Benckiser |
6 | Paramount Pictures | McCain |
7 | Nissan | The Brick |
8 | The Brick | Unilever |
9 | PepsiCo | SC Johnson |
10 | Kraft | Effem Foods |