Shock mag debuts in Canada

Hachette Filipacchi's Shock mag has come to Canada. The mag, already a success in France under the title CHOC, is a kind of news-y youtube.com with a shock spin (10% is consumer-generated content). In Canada, it bears a cover price of $2.99 and will be available on newsstands beginning today. A digital version is also available at shocku.com and a mobile offering is slated for the end of June. Video content, games and more are also on offer on the site. The biggest shocker? There are only a handful of ads in the 98-page print property. Brands represented include Bowflex and the Girls Gone Wild video franchise. Circulation in Canada stands at 51,000.
By Staff 
May 30, 2006

Hachette Filipacchi’s Shock mag has come to Canada. The mag, already a success in France under the title CHOC, is a kind of news-y youtube.com with a shock spin (10% is consumer-generated content). In Canada, it bears a cover price of $2.99 and will be available on newsstands beginning today. A digital version is also available at shocku.com and a mobile offering is slated for the end of June. Video content, games and more are also on offer on the site. The biggest shocker? There are only a handful of ads in the 98-page print property. Brands represented include Bowflex and the Girls Gone Wild video franchise. Circulation in Canada stands at 51,000.