Family Channel unleashes its annual Summer Chill tour with brands in tow

Family Channel may not run ads on the air, but it always provides a vehicle for its brand partners via its annual Summer Chill tour. This year's tour (its fourth) has the net partnering with Laurentien, Kernels, Kisko Freezies and Mattel. The branded vehicle will take games and fun to parks and recreation venues countrywide beginning July 1. On-site give-aways include giant Kisko freezies and Ice Pop-Its plus markers from Laurentien, says Jodi Brown, consumer marketing manager at the net. Kids 8-14 will also get to try out the new Mattel Shield Blasters. Popcorn chain Kernels will be sponsoring two contests. The first is via a postcard giveaway used as a way to win a prize pack online. The second Psychedelic Summer contest entails forced viewing where kids watch for a coloured lava lamp to appear on screen during every Psychedelic Summer movie to win a $1000 shopping spree and a $100 Kernels gift card. Toronto-based TrojanOne is handling the promotion.
By Staff 
June 1, 2006

Family Channel may not run ads on the air, but it always provides a vehicle for its brand partners via its annual Summer Chill tour. This year’s tour (its fourth) has the net partnering with Laurentien, Kernels, Kisko Freezies and Mattel. The branded vehicle will take games and fun to parks and recreation venues countrywide beginning July 1. On-site give-aways include giant Kisko freezies and Ice Pop-Its plus markers from Laurentien, says Jodi Brown, consumer marketing manager at the net. Kids 8-14 will also get to try out the new Mattel Shield Blasters. Popcorn chain Kernels will be sponsoring two contests. The first is via a postcard giveaway used as a way to win a prize pack online. The second Psychedelic Summer contest entails forced viewing where kids watch for a coloured lava lamp to appear on screen during every Psychedelic Summer movie to win a $1000 shopping spree and a $100 Kernels gift card. Toronto-based TrojanOne is handling the promotion.