Nintendo has again worked with Starcom Worldwide on an online promo on Habbo Hotel in a bid to pump a new game entitled Big Brain Academy, the latest in a series of brain games targeting tweens. Online starting today, Habbos will be treated to a month’s worth of brain-building activities such as trivia challenges and the like. An online-only contest will be held where virtual tweens will be challenged to create Habbo rooms with the ‘big brain’ theme while getting their avatar pals to vote for their room creations. The top five will compete in an online-only Big Brain Academy Final Exam staged on Habbo as a live game show. Cerebral celebration indeed.
